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PGDM in Marketing

Learn how brands grow, markets shift and customers make decisions.

Marketing Students

Program Overview

The PGDM in Marketing at IME is designed for students who want to understand customers, build brands, manage campaigns and create business growth. The programme combines classic marketing fundamentals with digital, analytics and sales-driven execution.

Students learn how to read markets, create value propositions, design campaigns, work with data and communicate ideas with clarity. The focus is on building marketing professionals who can think strategically and execute confidently.

Program Details

Duration
2 Years | Full-Time
Structure
4 Semesters
Approval
AICTE-Approved PGDM
Location
Kharghar, Navi Mumbai
Recommended For
Students interested in brands, digital, sales, product, content, performance and growth roles
Career Direction
Brand Marketing, Growth Marketing, Sales Strategy, Digital Marketing, Product and Go-to-Market

What Students Learn

Marketing management and consumer behaviour
Brand management and positioning
Digital marketing and social media
Market research and marketing analytics
Sales and distribution management
Advertising, media planning and campaign strategy
Product, pricing and go-to-market strategy
Presentation, communication and client-facing confidence

Suggested Semester Flow

Semester 1

Foundation

  • Principles of Management
  • Marketing Management
  • Business Communication
  • Financial Accounting
  • Organisational Behaviour
  • Business Statistics
Semester 2

Core Marketing

  • Consumer Behaviour
  • Brand Management
  • Digital Marketing and Social Media
  • Market Research
  • Sales and Distribution Management
  • Business Law
Semester 3

Advanced Marketing + Internship

  • Advertising and Media Planning
  • Product and Pricing Strategy
  • International Marketing
  • Marketing Analytics
  • Summer Internship Project
Semester 4

Specialisation + Placement

  • Strategic Marketing Management
  • Retail and E-Commerce Marketing
  • B2B Marketing
  • Entrepreneurship and Innovation
  • Final Project / Dissertation
  • Portfolio, Resume and Interview Preparation

Career Opportunities

Job Roles

Brand Executive / Brand Manager
Digital Marketing Executive
Performance Marketing Associate
Marketing Analyst
Sales Manager
Product Marketing Associate
Market Research Analyst
Content and SEO Strategist

Industries

FMCG and Retail
E-Commerce and D2C
Real Estate and PropTech
BFSI Marketing
Media and Advertising
Healthcare, Pharma and Technology
Admission Criteria Image

Admission Criteria

Bachelor’s degree in any discipline with minimum 50% marks. Reserved category criteria as per applicable norms.
Final-year students may apply, subject to final eligibility verification.
Valid entrance score: CAT / XAT / CMAT / MAT / ATMA / GMAT / MAH MBA CET / other accepted scores as per admission policy.
Selection: Application > Entrance Score > Personal Interview / ASSET > Final Enrollment.
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